The Service Revenue by Source chart provides a visual breakdown of your practice’s total service revenue, divided by payment source — either cash (self-pay) or insurance reimbursements — within the selected date range.
Each section of the chart represents the proportion of total income attributed to each source.
This KPI helps you evaluate how much of your practice’s income is coming from cash-paying patients versus insurance payers, allowing for better cash flow planning and strategic growth decisions.
Every chiropractic practice depends on a mix of cash flow (immediate) and insurance reimbursement (delayed but consistent) to stay financially healthy.
Tracking this ratio helps identify whether your income streams are balanced or if your practice is too dependent on one type of payment.
Understanding the revenue source mix allows owners to:
Manage cash flow predictability and plan for upcoming expenses.
Detect billing inefficiencies or claim delays affecting insurance revenue.
Recognize opportunities to expand cash-based services like wellness programs or maintenance care plans.
Evaluate how payer policies impact income trends over time.
This KPI is a foundation for measuring financial resilience and optimizing your overall business model.
Compare cash and insurance revenue month to month to maintain stability. A significant swing toward one side may require operational adjustments.
If a large share of income comes from insurance reimbursements, consider promoting more cash-based services, memberships, or family care plans for quicker revenue turnaround.
Use this KPI alongside Amount Billed vs. Amount Collected to detect claim processing issues or reimbursement delays.
Identify whether your growth is driven by cash-paying patients or insured patients. Use that insight to tailor your communication, campaigns, and patient experience strategies.
Determine your desired payer mix and work toward it through service offerings, pricing adjustments, and workflow optimization.
A financially strong chiropractic practice typically maintains a payer mix of 70–80% insurance revenue and 20–30% cash revenue.
This balance supports predictable long-term income through insurance billing while ensuring liquidity and reduced administrative costs via direct payments.
Practices that strategically grow their cash-based services — such as wellness packages, corrective care plans, or retail product sales — often experience improved profitability and less stress from reimbursement delays.
A regular review of this KPI helps practice owners stay agile in response to changes in payer behavior, patient demographics, and service demand.
Improves cash flow forecasting and financial planning
Highlights billing or reimbursement bottlenecks
Enables data-driven growth strategy
Reduces dependency on insurance
Supports pricing and service diversification