Income by Lead Source

Income by Lead Source

What This Chart Shows

The Income by Lead Source chart displays a breakdown of your practice’s total income, segmented by the lead source that brought each patient to your clinic.
Typical lead sources include Google Ads, organic website traffic, referrals, walk-ins, social media, and events.

Each portion of the chart represents the percentage of total income generated by patients who originated from that source during the selected date range.
This helps you visualize which marketing and referral channels contribute most directly to your revenue.

Why This KPI Matters

This KPI bridges the gap between marketing performance and financial results.
It provides a clear picture of which acquisition channels produce the most valuable patients — not just in volume, but in actual revenue impact.

Understanding your income by lead source helps you:

  • Evaluate return on investment (ROI) for advertising and campaigns.

  • Recognize which referral programs drive real revenue.

  • Identify channels that may be over- or underperforming.

  • Strengthen marketing strategy with measurable data.

Without this visibility, marketing spend may be misallocated, and growth opportunities may be missed.

How to Use This Data

1. Track and Compare Lead Source Performance

Use this report to determine which lead sources generate the most income, not just new patient counts. High patient volume with low revenue may signal poor retention or lower-value care plans.

2. Refine Marketing Spend

Shift advertising dollars toward sources that generate higher revenue per patient. For example, if Google Ads bring in more income than Facebook, prioritize your PPC campaigns accordingly.

3. Strengthen Referral Programs

Monitor how much income comes from referrals. A strong referral base indicates high patient satisfaction and stable organic growth.

4. Improve Data Collection Accuracy

Ensure staff consistently document lead source information during new patient intake. Missing data (marked as “Unknown”) can obscure valuable insights and distort results.

5. Combine with Other KPIs

Cross-analyze with KPIs such as New Patients by Month or Revenue by Provider to identify where marketing and clinical performance intersect.

Best Practice Benchmarks

In high-performing chiropractic practices, approximately 60–70% of income comes from referrals and recurring patients, reflecting strong patient retention and community relationships.

20–30% of income typically originates from digital marketing channels like Google Ads, SEO, or social media, while 10% or less comes from miscellaneous or event-driven sources.

Maintaining accurate lead source tracking enables more informed budget allocation, reduces wasted marketing spend, and improves the predictability of future revenue.

Practices that regularly review this KPI tend to see higher marketing ROI, stronger patient retention, and faster practice growth.

Benefits to the Practice

  • Links marketing activity directly to income results

  • Enables smarter advertising and budget decisions

  • Identifies top-performing lead sources

  • Encourages accurate intake and reporting procedures

  • Supports data-driven growth planning

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