The Visit Count by Lead Source KPI displays how many completed visits new patients have, grouped by their Lead Source.
Each line in the chart represents a source such as Referrals, Google Ads, Facebook, Website, or Community Events, showing the progression of patient visit frequency — from those who complete only one or two visits to those who follow through a full care plan.
This data helps you visualize retention patterns by marketing channel, allowing you to evaluate both lead quality and the strength of your onboarding and conversion processes.
While many marketing metrics focus on acquisition volume, this KPI focuses on patient longevity.
It answers an essential question: “Which lead sources bring in patients who actually stay under care?”
A high number of one-time visits can indicate that a campaign generates interest but fails to convert to lasting care relationships.
By tracking this metric, you can:
Measure the real-world effectiveness of your marketing investments.
Identify strong referral or organic sources that yield loyal patients.
Detect weak-performing channels that may need improved onboarding, education, or messaging.
Ultimately, this KPI connects marketing strategy to clinical and financial outcomes — giving you a clear view of where sustainable growth originates.
Examine how patients from each source progress through visits.
For instance, if referrals average 15 visits per patient and social media leads average 3, it suggests stronger trust and understanding from referred patients.
Lead sources with low visit retention often benefit from improved first-visit scheduling habits, reminder systems, or patient education materials.
Train front desk and providers to pre-book follow-ups for all new patients before they leave their initial visit.
Shift budget and creative focus toward channels that produce higher visit averages — these represent better long-term ROI even if acquisition costs are higher upfront.
Cross-analyze this chart with Patient Averages or Service Revenue by Source to determine how visit behavior translates into revenue and profitability per lead source.
Top-performing chiropractic practices typically see new patients from referral and reactivation sources average 12–18 visits per care plan, reflecting strong patient engagement and retention.
Measures marketing quality, not just volume
Identifies lead sources that generate high-retention patients
Helps improve onboarding and communication strategies
Supports smarter marketing spend allocation
Links marketing ROI directly to clinical engagement