The Patient Averages metric provides insight into how patients engage with your practice and how that translates into financial performance.
Completed Appointments: The average number of appointments completed per patient.
Service Revenue: The average amount collected per patient from insurance and patient payments for services only.
Total Value: The average total amount collected per patient, including insurance, patient payments, and any other billed items (products, supplements, or non-service charges).
Together, these three indicators reveal how effectively your practice delivers care, retains patients, and captures revenue across different service types.
Understanding patient averages allows practice owners to measure the efficiency and value of their patient relationships.
Each metric provides unique insight:
Completed Appointments shows engagement and care plan adherence.
Service Revenue measures direct billing success and treatment monetization.
Total Value reveals overall patient worth — including both service and non-service revenue sources.
Tracking these figures helps chiropractors balance clinical care with business sustainability.
A decline in these averages can indicate issues like missed appointments, underutilized services, poor care plan adherence, or inefficient billing.
A low average for completed appointments may point to care plans not being fulfilled or insufficient follow-up with inactive patients.
Review scheduling policies and reactivation outreach processes.
By comparing Service Revenue and Total Value, you can determine whether non-service sales (like products or supplements) are contributing meaningfully to total patient income.
It also reveals how dependent your practice is on insurance vs. patient-paid revenue.
If patients following structured care plans show higher averages, this confirms that your care plans support both clinical outcomes and business sustainability.
Consider expanding or improving care plan options to increase visit consistency.
Use these metrics when setting monthly revenue goals, evaluating pricing changes, or identifying which services need better promotion or training.
Top-performing chiropractic practices report an average of 12–18 completed appointments per patient within a standard care cycle, reflecting high engagement and consistent follow-up.
Identifies trends in patient engagement and compliance
Highlights revenue opportunities across service types
Helps project monthly or annual revenue based on active patient counts
Guides training and marketing focus for high-value patient behaviors
Ensures sustainable care and financial balance across the patient base