Appointment Types by Month

Appointment Types by Month

What This Chart Shows

The Appointment Types by Month chart tracks the number of appointments by type — such as Adjustments, Intakes, Exams, and other visit categories — across each month within the selected date range.

Each colored bar represents a unique appointment type, showing how your clinic’s activity mix changes month to month.
This KPI provides a clear picture of both clinical workload and new patient acquisition trends throughout the year.

Why This KPI Matters

This KPI is essential for understanding your clinical balance and business growth health.

  • A strong and consistent adjustment volume signals solid patient retention and steady revenue.

  • Regular intakes and exams indicate ongoing new patient flow, ensuring long-term practice sustainability.

  • Low or fluctuating intake counts may highlight weaknesses in marketing or referral generation.

Monitoring this KPI helps chiropractic practice owners evaluate performance trends, plan for seasonal changes, and maintain the right balance between patient acquisition and retention.

How to Use This Data

1. Track New Patient Flow

Compare monthly intake and exam counts to ensure consistent new patient acquisition. Drops in these numbers can indicate marketing or scheduling issues.

2. Evaluate Patient Retention

Monitor adjustment volume month over month. Consistent or increasing adjustment counts reflect stable care plan adherence and ongoing patient engagement.

3. Plan for Seasonal Trends

Identify months where appointment types fluctuate — such as summer slowdowns or new-year surges — and adjust promotional efforts or staff availability accordingly.

4. Optimize Scheduling and Resources

Understanding when and what types of appointments occur most frequently allows you to allocate time slots, providers, and support staff efficiently.

5. Support Strategic Decision-Making

Use this KPI alongside “Appointments by Type” or “Appointment Status by Month” to analyze patient flow holistically — from intake to completed visits.

Best Practice Benchmarks

A healthy chiropractic practice typically maintains 70–85% of total appointments as adjustments, reflecting active care and retention.
Exams and intakes should make up 10–20% of monthly visits, representing a steady flow of new patients entering care plans.
Specialized services such as X-rays, re-evaluations, or wellness visits should account for the remaining 5–10%.

Consistency across months is key — sharp drops in intake or exam volume suggest a slowdown in new patient acquisition, while declining adjustment counts may indicate retention challenges.
Practices that balance these metrics maintain predictable revenue, better resource planning, and long-term stability.

Benefits to the Practice

  • Improves visibility into monthly patient flow and appointment balance

  • Identifies gaps in new patient acquisition or care plan retention

  • Supports forecasting and staffing optimization

  • Enhances marketing and scheduling strategies

  • Promotes data-driven growth and operational efficiency

    • Related Articles

    • Appointment Status Counts by Month

      What This Chart Shows The Appointment Status Counts by Month chart visualizes monthly trends in patient attendance, showing the number of appointments that were Completed, Cancelled, or Missed within the selected date range. Each line represents a ...
    • Amount Billed vs. Amount Collected by Appointment Type

      What This Chart Shows The Amount Billed vs. Amount Collected by Appointment Type chart provides a clear comparison between the total amounts billed and collected for each type of appointment — such as Adjustments, Exams, or X-Rays. The grey bar ...
    • Appointment Duration Averages

      What This Chart Shows The Appointment Duration Averages chart breaks down the average time patients spend in different stages of their visit. Waiting – The time between patient check-in and the start of their appointment. In Progress – The duration ...
    • Appointment Efficiency Overview

      What This Chart Shows The Appointment Efficiency Overview is designed to measure how well your team maintains continuity in patient scheduling. It identifies patients who had an appointment during the selected date range but currently have no future ...
    • Appointment Summary – What This Chart Shows

      Appointment Summary – What This Chart Shows The Appointment Summary provides a real-time snapshot of your practice’s scheduling and visit activity within the selected date range. It breaks down total appointments into key categories such as ...